Olay Anti-Wrinkle Firm & Lift 2 in 1 Day Cream & Serum expertly combines an age-defying cream with a firming serum to help reduce the appearance of lines and wrinkles, as well as firm the feel of your skin in one product

Why use a moisturiser?

Not only will a moisturiser keep your skin looking and feeling great, but will also help the skin function properly and protect you from external elements such as germs, pollution & free radicals.

Skin Renewal Complex

Our formula includes Niacinamide which is tough on wrinkles but gentle on skin, to make it look as young as you feel.

Why use a serum?

A serum complements a moisturizer and contains an even higher concentrations of active ingredients.

How to use

Gently apply this product every morning onto your face and neck and you’ll look like you on a good day, every day


Aqua, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Niacinamide, Dimethicone, Dimethicone Crosspolymer, Polyethylene, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Panthenol, Tocopheryl Acetate, Titanium Dioxide, C13-14 Alkane, Dimethiconol, Benzophenone-4, BHT, Butylene Glycol, Camellia Sinensis Leaf Extract, Mica, Laureth-4, Laureth-7, Disodium EDTA, Sodium Hydroxide, Tin Oxide, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Benzyl Alcohol,Methylparaben, Parfum, Linalool, Hexyl Cinnamal, Limonene, Citronellol, Caramel, CI 19140, CI 16035

Ratings & Reviews

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4.55/5 (97)

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28 August, 2015

Olay lift & firm

Bought to try, one of the best day creams I have bought for my skin, great for wrinkle coverage & you can put your make-up on straight away!! Feels smooth & no spots after!! Love the feel & texture, great for sensitive!!!! :-)


Originally posted on

20 September, 2015


Like a previous reviewer, I bought this when it was on offer - and I am so glad that I did! I've used Olay ever since I was a girl (it was called Oil of Ulay back then!). I have always thought it was the best product for me as there was no greasiness and didn't sit on my skin like other products do. For me, I just adore the feel of the product on my skin as I really cannot abide the stickiness of other products. It's almost like a light powder finish, without any of the drying effects and all of the softness. Now that I'm older, I can appreciate the benefits of having a good moisturiser and I believe this is it! I will be buying this product from now on. It does what it says on the bottle and I firmly believe that my skin looks better for it. Well done Olay! Please don't ever change!


Originally posted on

20 October, 2015

Olay Anti wrinkle

I have been using Olay for years, I used to use the serum on it's own tried this when I couldn't find that anymore and I just love this product Moisturise & Serum in one. BRILLIANT


Originally posted on