This anti-ageing day lotion moisturiser from Olay is specially designed to address the specific needs of mature skins and/or women close to menopause. It helps to firm the skin and reduce the appearance of deeper wrinkles. On top, it strengthens and nourishes the skin so it appears to behave like younger one (less fragile, less dryness and less sagging) while helping to protect from UV damage. Age can be nothing but a number! Keep your age as a beauty secret with Olay Anti-Wrinkle Pro Vital face care products. Its targeted Vitamin Complex, with proven anti-ageing ingredients, Retinol, Niacinamide, Vitamin E, B3 and Pro Vitamin B5, responds to the oestrogen levels drop typically impacting the skin by helping treat, nourish and care working in harmony with your skin's natural replenishing cycle.