NEW Olay regenerist 30 second wrinkle filler

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January 2009

Inspired by professionals, Olay introduces NEW regenerist 30 second wrinkle filler, part of an elite NEW collection of targeted anti-ageing solutions

Ageing is a personal experience. The majority of women over the age of 30 would probably agree that our faces seem to age at different rates and at different stages - but significantly often in specific areas. Following in the footsteps of Olay regenerist daily 3 point treatment cream, the latest addition to the fold, Olay regenerist 30 second wrinkle filler, is leaving imprints on beauty editors on both sides of the Atlantic. Dubbed 'Hollywood’s £25 miracle wrinkle filler' [1] by Grazia magazine it is already being called the beauty cognoscenti’s ‘must-have’ product.

The 30 second wrinkle filler instantly reduces the appearance of deep wrinkles and expression lines and lasts throughout the day giving you younger-looking skin. The technology combines a unique Olay formula containing pentapeptide, Vitamin E and Pro-Vitamin B5, along with a precision applicator. It's dual action formula design utilises a Fill and Seal philosophy whereby the 'Fill' phase reduces the appearance of wrinkles in just 30 seconds, and then the second, ‘Seal’ phase, provides a supple, flexible matrix of silky micro-bonds which forms around the silicone microbeads to position them in place throughout the day so we (and others) see a smoother, more even skin line.

Olay regenerist 30 second wrinkle filler, the 'little tube of magic that fills lines in a nano-second[1]' is available to purchase nationwide from reputable chemists.

[1] Annabel Jones: Grazia, 27 October 2008. Page 114