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Many women underestimate the importance of cleansing in their skin care routines. However, proper cleansing is especially important for ageing skin, as it needs special care to reduce the signs of ageing.

Ageing skin is particularly prone to damage due to improper cleansing as residual dirt, dead skin cells and other impurities also contribute to ageing skin. Not only can they enhance the appearance of lines and wrinkles, but they can also interfere with the absorption of beneficial anti-ageing ingredients in moisturisers. Lastly, a cleansed skin is more receptive to take in essential anti-ageing ingredients, so what better time is there to begin fighting the signs of ageing?

The feature below will help you identify the causes of the signs of ageing and will illustrate how Olay Total Effects Cleansers will help you combat them.
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