Olay History

A GIFT FROM A MAN TO HIS WIFE

The original “pink” Beauty Fluid is created by South African chemist Graham Wulff, inspired by his wife and other women who want deep hydration without the thick heavy creams of the day.

Our History Promo 1

GLOBALIZATION

Oil of Olay starts becoming available to women across the globe.

Our History Promo 2

NEW PERSONALIZED SKINCARE REGIMEN

Responding to women’s changing needs, the brand continues to improve its night cream formulas.

Our History Promo 3

EXPANSION WITH A NEW ATTITUDE

Oil of Olay expands into cleansing as well as sensitive skin and intensive moisture variants, while adopting the new attitude “I don’t intend to grow old gracefully, I intend to fight it every step of the way.”

Our History Promo 4

INNOVATION WITH A NEW NAME

‘Oil of Olay’ officially becomes ‘Olay’, and advances in research and technology allow the brand to move beyond hydration and cleansing into more proactive anti-aging skincare.

Our History Promo 5

LEADING TECHNOLOGICAL BREAKTHROUGH

Harnessing the power of innovation and partnering with world-renowned dermatologists, Olay launches new products that work at the surface cellular level for younger-looking skin and that treat the root causes of skin concerns.

Our History Promo 6

AGELESS

Our mission at Olay? Transformation that leaves skin beautifully ageless. So while some things might give away your age…your skin doesn’t have to tell.
#Ageless

Ageless