Reveal younger looking eyes with Olay Eyes Firming Eye Serum.
This daily anti-ageing serum is specifically designed for the delicate skin around the eye area. It smoothens fine lines and wrinkles and hydrates the eye contour for a firmer, lifted look. The fragrance-free formula with advanced amino-peptide complex instantly hydrates to plum sagging skin and renews skin’s surface over time to reveal newer, firmer looking skin around the eye area.
Apply Firming Eye Serum daily around the eye area, paying special attention to eye corners, bags and lids.

The skin under the eye is so delicate and thin that it loses moisture 50 per cent faster than any other area of the face, therefore showing one's age more than any other area.

In a study where 200 women were assessed for their visible age, those who had poor under eye skin were judged to look 15-35 years older than they actually were.

Olay Eyes Collection is specifically formulated with anti-ageing ingredients for the delicate skin around your eyes. Get a targeted solution for younger looking eyes with the right product for your individual needs.

How to use

Massage a small amount around the eye area – under eyes, outer corners, eyelids – and smooth in until thoroughly absorbed. Avoid direct contact with eyes


Aqua, Dimethicone, Glycerin, Niacinamide, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Panthenol, Polyethylene, Tocopheryl Acetate, C13-14 Isoparaffin,Allantoin, Dimethiconol, Butylene Glycol, Camellia Sinensis Leaf Extract, Palmitoyl Pentapeptide-4,Mica, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Laureth-4, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-7, Sodium PEG-7 Olive Oil Carboxylate, Disodium EDTA, Triethoxycaprylylsilane, PEG-100 Stearate, DMDM Hydantoin, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylparaben, CI 77891, CI 77491, Caramel

Ratings & Reviews

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4.56/5 (39)

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13 March, 2017

40+ mum who no longer wants to look tired!

I'm 42 and a single mum. I wanted to look fresh and awake in the morning and when going out feel confident (people to look at me not my tired eyes). I do like to use serum product in my skincare routine. That's one of the reasons that I thought I'd give Olay Firming Eye Serum a try, along with the price (good value for money) and I was familiar with the brand Olay. I loved the texture, it felt delicate around my eyes and I really did notice by wrinkles had smoothed out. Used it without makeup on and with. Very pleased with the results.


Originally posted on

12 April, 2017

Don't Judge a Cream by its Cover

I suffer from dryness around my eyes and usually use very expensive eye serums. This was a present and when I opened the packaging I was not impressed by the plain tube. However, the serum was impressive and my eyes look hydrated and healthy. Easy and clean to use. Would buy again. [This review was collected as part of a promotion.]


Originally posted on

22 March, 2017


This product is amazing as my skin not only looks good but feels amazing too and my friends and family has noticed the difference too. Brilliant product,.


Originally posted on