Eyes are amazing, they’re our best beauty assets and the first thing that another person notices when they meet us for the first time.
But are our eyes revealing too much? According to Olay’s skincare experts, the skin around our eyes is the biggest teller of age and is the first area to start showing the signs of ageing - in fact, the thin skin around our eyes can appear up to 20 years older than the rest of our faces1.
If you’re looking for a dark circle treatment or want to know how to visually minimize dark circles, how to reduce the look of bags under eyes or puffy eyes - you’re not alone. Up to 80% of women admit to having eye concerns be it dark circles, puffiness, wrinkles - or all three2.
Skin around the eye area requires specialist care to stay looking younger. Enter new Olay Eyes, a collection of three eye products designed to provide effective solutions to visible signs of eye ageing:
According to Olay research, dark circles are our no.1 skin concern2 and reducing the look of dark circles will have one of the biggest impact on other people’s perception of our own beauty and attractiveness3.
Choose Olay Eyes Illuminating Eye Cream to minimize the look of dark circles. It is a wake-up call for tired-looking eyes. Prism-like Mica brightens instantly, and the formula works to smooth, even skin tone, and helps to improve the look of dark circles over time too.
EYE BAGS & PUFFINESS
Nearly all of us at some point suffer from eye bags and puffiness around our eyes2, it is a visible sign of fluid retention that is likely caused by lifestyle factors and / or ageing.
Massage in Olay Eyes Ultimate Eye Cream to help de-puff and minimize the look of circles and wrinkles around the eyes. It is super-charged with peptides, vitamins and colour-correcting technology for instantly younger-looking eyes.
FINE LINES, CROW’S FEET AND SAGGING SKIN
Fine lines (sometimes referred to as dehydration lines) and crow’s feet are typically the first wrinkles to appear on our faces, caused by thin dry skin, by the constant movement (laughing, squinting etc.), and by loss of elasticity in this area.
Choose Olay Eyes Firming Eye Serum to combat the look of fine lines and sagging skin. The formula with amino-peptides, antioxidants, and Niacinamide (Vitamin B3) hydrates to plump and firm, looking after the delicate skin around your eyes.
To avoid pulling the eye area, use your ring finger (as it applies least pressure) to apply eye cream. Gently dab a small amount around the eye area – under eyes, outer corners, eyelids – in the morning and evening, smoothing in until thoroughly absorbed.
1Flagler, M. PhD et al (2016, January). New Biological Insights into Skin Ageing around the Eye. Poster presented at the Academy of Dermatology Meeting, Washington D.C. (March 2016)
2P&G Skincare Habits & Practices Study 15/16
3P&G Consumer Perception Study, 2013, data on file