Olay develops its skincare innovations using multi-disciplinary research and advanced science, all grounded in a deep understanding of what women need and want from their skincare.
Innovation occurs when ‘what’s needed’ (but hasn’t been experienced) is matched with ‘what’s possible’ (but hasn’t been developed). It’s these unmet (and sometimes even subconscious) consumer desires which Olay continuously strives to solve for, pushing boundaries of scientific advancements to translate insights into working prototypes before delivering final products to consumers.
Factors considered when developing anti-ageing skincare include an understanding of the skins biology and change over time, how that is affected by the environment, and the perception and psychology of beauty. Olay’s experts speak to tens of thousands of women globally each year to really understand women and their skin needs. Once technologies have been identified as possible solutions, the screening of suitable ingredients and formulations takes place both in-vitro and in-vivo –within the lab and in real life.
Olay’s innovative products are based on scientifically and clinically proven ingredients and these are put to test in real life with quantitative and qualitative research, with real women trialling to ensure product suitability across markets, all over the world. Olay has screened over 15,000 cosmetic ingredients using advanced techniques and from these, only the best 1% make it into our skincare products.
Products must deliver to stand the test of time with our consumers and deliver on their promise, whether anti-ageing, providing long term hydration or perhaps evening out skin tone. Whilst some benefits of skincare can take time for results to show, Olay develops products which deliver both immediately noticeable and long term results.
What ingredients go in skin creams?
There are three basic types of materials when it comes to creating a skin cream. This includes materials which dissolve in water, materials which dissolve in oil and materials which have both water-loving and oil-loving ‘ends’ to them which are known as surfactants.
As most of us know, oil and water can’t mix however surfactants create spherical balls where oil-loving materials are kept separate (inside) of the ‘balls’ which creates an oil-loving space. Outside of the ‘ball’, is water-loving and therefor it can exist in a water solution. Known as an emulsion, this is the definition of a basic skin cream.
Despite this simplistic explanation, our Olay formulators always work long & hard to get their ‘formulations’ just right, as there are multiple factors consider to ensure that all the different ingredients selected are compatible, stable and remains active during the full shelf life of the product!
The formulators are also responsible for getting the processes down to a precise art; setting the optimum temperatures, mixing speeds and even specifying the best order of when to add the ingredients into the mix. This ensures the consistency that you can expect from Olay – for every jar of Olay you buy.
However, it doesn’t end there. Both before and after the cream or lotion is in its final pack, it is then subjected to tests and checks to make sure it passes rigorous quality standards before it finally ends up on shelves in the shops.
Olay’s innovative skincare development aim is to deliver products that offer meaningful, measurable and noticeable results, delighting women from first use to 100th.