As we get older, our skin starts to show signs of ageing. One of the first areas where this is noticeable is the delicate skin around the eye which is up to 40% thinner and where fine lines and wrinkles are noticed first. One of the key ingredients in tackling signs of premature ageing and one recommended by skincare experts and beauty editors alike is Retinol.
Olay’s skincare experts note the skin around our eyes is the biggest teller of age and is the first area to start showing these signs - in fact, the thin skin around our eyes can appear up to 20 years older than the rest of our faces.
Retinol is a must-have ingredient for holding off the years and this is what you need to know:
WHAT DOES RETINOL DO FOR THE SKIN?
Retinol Propionate is a derivative of Vitamin A, and is known to be a highly effective anti-ageing skincare ingredient. Retinol Propionate is highly effective in reducing the appearance of fine lines and wrinkles, and helps to smooth the complexion by speeding up surface skin cell turnover.
HOW DOES RETINOL WORK?
Once absorbed into the skin, Retinol Propionate works to reduce the appearance of fine lines and deep wrinkles.
Olay’s Pro-Retinol is a potent yet gentle form of retinol which has been shown to cause less irritation than some other forms of Retinol1 whilst it is still proven to reduce the appearance to deep wrinkles around the eyes in just 4 weeks2.
HOW TO APPLY RETINOL?
Apply Pro-Retinol Eye Treatment daily around the eye, paying special attention to the under eye area and wrinkles around the eyes. Whilst people have reported Retinol as an ingredient that causes redness, drying and flakiness in the skin, Olay’s Pro-Retinol Eye Treatment has been formulated specifically for the eye area and includes less than 1% retinol. At this level, Pro-Retinol is still an effective treatment, while minimising the negatives associated with it.
1 Rosemarie Osborne, Jim X. Li , Joseph R. Kaczvinsky. ‘Improved Appearance of Eye-Area Wrinkles with Use of a Cosmetic Moisturiser Containing Retinyl Propionate’ Poster #3784. The Procter & Gamble Company, Cincinnati, Ohio USA
2 Olay Eyes Pro-Retinol Consumer Use Study 4 week conducted amongst 120 women June 2017 UK