Are your eyes revealing too much? As one of the first ‘age tells’ the area around the eyes can sometimes cause a woman to appear older than she actually is. But why is that? The skin under the eye is so delicate and thin that it loses moisture 50% quicker than any other area of the face, therefore showing a woman’s age more than any other area. In fact, in a study where 200 women were assessed for their visible age, those who had poor under-eye skin were judged to look 15 to 25 years older than they actually were!
Instead, your eyes should reveal your emotions, not your age. Uncover your eyes with three simple steps to help reveal your beautiful, refreshed, ageless eyes.
Take time out and indulge in some me time. Stress is an early cause of skin ageing, which can have a negative impact on skin ageing in the under eye area, even with young women under 30! Reduce stress levels by learning relaxation methods such as mindfulness or take a warm bath in the evening. Whatever helps you unwind, give it a try!
- Stop hiding
Three out of four women hide their eye skincare concerns with cosmetics. Unfortunately, most concealers only mask skincare concerns, rather than treating them. It’s time to lose the concealers and dark sunglasses and uncover your beautiful, ageless eyes!
- Find a targeted solution
Dark circles, wrinkles, puffiness and sagging are all key eye skincare concerns, which should be addressed with a targeted skincare solution. The eye area ages quicker than any other area on the face, therefore a dedicated eye cream is needed to fight the specific signs of skin ageing.
Choose your perfect eye cream based on your individual eye skincare concerns with NEW Olay Eyes; a collection of three targeted eye products – The Ultimate, The Brightener and The Firmer - which deliver against women’s key skincare concerns for beautiful, ageless eyes.
- The Ultimate Eye Cream – specifically designed to target dark circles, wrinkles and puffiness for instantly younger looking eyes.
- The Firming Eye Serum – specifically designed to target sagging skin, which has a lack of firmness and lines around the eye area.
- The Illuminating Eye Cream – specifically designed to target dark circles and discoloration.
Flagler, M. PhD et al (2016, January): „New Biological Insights into Skin Ageing around the Eye”.